Campaign’s Creative Faces to Watch 2025 – Asma Daaboul, Senior Manager – Content, Saatchi & Saatchi MEA

Campaign’s Creative Faces to Watch 2025 – Asma Daaboul, Senior Manager – Content, Saatchi & Saatchi MEA

Age: 28

Nominated by Orson Baz, Business Director – Content:

With a big smile and a cool demeanour, Asma always brings clarity and a creative way forward to challenging, multi-stakeholder situations. In a short period of time (less than a year on the e& portfolio) she’s established herself as the go-to person for all things content on the account, juggling multiple sub brands along with super high-profile campaigns. Having worked on the media side prior, she’s also able to balance all considerations to bring clients the full package – insights, creativity, and relevancy. She’s a real star!

Career highlights

I am a results-oriented content lead, specialising in creating campaigns that merge creativity with data-driven insights. I have worked across various industries, including multinational FMCG brands, automotive, Saudi Giga projects, and telecom, which has made me adaptable in my approach.

Currently, I lead the content for one of the largest brands in the UAE, where I am responsible for increasing engagement through culturally relevant and cross-platform storytelling. I was also involved in the brand repositioning campaign, where I had the opportunity to collaborate with both global and regional influencers to generate buzz, boost brand affinity, and enhance social media performance.

Guiding principles

Continuous learning drives my approach— the more we grow in our careers, the more opportunities we have to learn. I believe that work isn’t just about delivering results but about evolving, gaining new perspectives, and building meaningful partnerships.

Side hustle

Beyond my corporate role, I recently earned my MSc in International Fashion Marketing from the University of Manchester. Currently, I’m immersing myself in fashion trends and conducting in-depth industry research as I lay the groundwork for my own brand. While it’s still in its early stages, I’m pushing creative boundaries to craft something truly distinctive and competitive.

Go back to main article: Campaign’s Creative Faces to Watch 2025