Campaign’s Creative Faces to Watch 2025 – Anjali Dhami, Account Director, Liwa Content Driven
Campaign’s Creative Faces to Watch 2025 – Anjali Dhami, Account Director, Liwa Content Driven
Age: 29
Nominated by Puja Banerjee, Business Director:
From the moment Anjali joined Liwa as Account Director, she has been a force of nature – strategic, creative, and results-driven. With deep expertise in advertising across India and the UAE, she masterfully leads high-profile brands, delivering innovative campaigns that drive tangible impact. Her leadership has been instrumental in executing game-changing strategies for Emirates NBD, Emirates Islamic, and Bayut. A visionary thinker with a relentless growth mindset, Anjali transforms challenges into opportunities, elevating both brands and teams. Her ability to blend strategic excellence with creativity makes her a standout talent, shaping the future of Dubai’s creative industry.
Career highlights
I am a dynamic Account Director with a track record of driving success across 18+ brands in 9 industries over six years. My expertise in digital-first campaigns, integrated marketing strategies, and business growth consulting has made me a trusted partner for top brands like Colgate India, Emirates NBD, and Bayut. Known for my strategic mindset and leadership, I build high-performing teams, transform client relationships, and deliver award-winning campaigns. Passionate about creativity and innovation, I continuously push boundaries, creating impact through operational excellence, collaboration, and data-driven strategies. My achievements are a testament to my dedication to shaping the future of marketing.
Guiding principles
Marketing, like life, is about building meaningful connections. I believe creativity stems from real-life experiences, and understanding human psychology is the key to impactful storytelling. Success isn’t just about numbers; it’s about consistency, integrity, and relationships. These values drive my professional journey, shaping my leadership style and propelling my career forward.
Side hustle
Beyond work, I thrive on travel, cultural exploration, and personal growth. Meeting diverse people and embracing new perspectives fuel my creativity and strategic thinking. Meditation and spirituality keep me grounded, fostering clarity and innovation. These experiences shape my approach to leadership, ensuring I bring fresh, inspired ideas to every challenge.
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