Campaign’s Creative Faces to Watch 2025 – Alaa Maaliki, Account Executive, LION

Campaign’s Creative Faces to Watch 2025 – Alaa Maaliki, Account Executive, LION

Age: 22

Nominated by Nafiz Faizal, Account Director:

Alaa is highly competitive, and that drive is what sets him apart. He’s always pushing to improve, whether it’s refining processes, strengthening client relationships, or ensuring the best creative output.

He takes ownership of his work and doesn’t shy away from challenges, even when things get tough. Sometimes his high standards put extra pressure on himself, but that same mindset pushes him to deliver.

He works well with the team, balances strategy with execution, and is always looking for ways to do better. With his ambition and work ethic, I have no doubt he’ll continue to grow and succeed.

Career highlights

Passionate about creativity, strategy, and all things advertising, I thrive in fast-paced environments where collaboration drives results.

As an Account Executive, I’ve worked on diverse campaigns for brands like First Abu Dhabi Bank (FAB) and VOLVO, ensuring seamless execution and strong client relationships.

With a Master’s in International Marketing and a multicultural background, I bring a fresh perspective to storytelling and campaign management. I believe in teamwork, persistence, and always pushing for the best creative solutions.

Guiding principles

I believe in teamwork, persistence, and creative problem-solving. Great ideas come from collaboration, adaptability, and a clear purpose. I focus on working smart, putting clients first, and continuously growing. Ownership and accountability drive my work, ensuring every project is executed with quality, efficiency, and real impact.

Side hustle

My side hustle is crypto trading. It’s not just about the financial side but about staying ahead of trends and seeing how technology shapes the future. The fast-paced market keeps me engaged, always learning, and adapting. It challenges me to think differently and stay sharp.

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