Global agency Naked Communications has entered the Middle East market through a partnership with Belgiovane Williams Mackay (BWM).
The joint venture means BWM, which has been present in the region since 2007, will become BWM Naked, with a neutral communications philosophy at the centre of its offering.
The two agencies have been working together regionally on an informal basis for a number years, but have now made the relationship formal. Both Naked and BWM globally operate together within the Photon Network. However, the Middle East is the first market where the two agencies are to offer joint services.
Paul Mukherjee, group managing partner at Naked, said there were two reasons wh
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