Oreo has teamed up with three Middle Eastern rising stars for its new ‘Wonderfilled’ campaign.
The brand collaborated with rapper Flip, solo artist Daffy, and multinational choir Nassim Al Saba, who sang three different versions of an Arabic jingle across four music videos.
Crowdsourced from the brand’s Facebook page, the nursery-rhyme inspired lyrics imagine a series of magical situations involving giving an Oreo to either a dragon, vampire or alien.
The music videos were produced by Daneesh Surkari and Adeniyi Adetokunboh under their content agency The Chamber. They have since been released on Oreo’s social media platforms and were directed by Lafi Abood from Analog Pro
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