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Rosewood Abu Dhabi has appointed Aynur Mamedova as Director of Communications in an effort to reinforce the hotel’s commitment to excellence in luxury hospitality and creative, meaningful brand campaigns.
In her new role, she will oversee media relations, brand partnerships, and digital strategies, working closely with Rosewood Hotels’ global brand team to align local initiatives with the company’s broader vision.
With more than two decades of experience in marketing and communications Mamedova has a passion for hospitality, deep-rooted in storytelling, and meaningful connections with guests. She has defined her career with her ability to blend creativity with strategy, an approach that aims to enhance Rosewood Hotel’s ‘A Sense of Place’ philosophy.
“Luxury hospitality is more than just service, it’s about leaving a lasting impression. What excites me most about joining Rosewood Abu Dhabi is the opportunity to build authentic connections, create impactful campaigns, and enhance our guests’ journey,” Mamedova said on her appointment.
Before joining Rosewood Abu Dhabi, Mamedova served as Director of Marketing at Waldorf Astoria Kuwait, where she played a pivotal role in positioning the hotel as a market leader, launching innovative F&B concepts, building strategic partnerships, and driving record-breaking social media engagement. Her expertise extends to luxury hotel openings, having spearheaded pre-opening and marketing strategies for Four Seasons Hotel Kuwait, Four Seasons Hotel Baku, and Waldorf Astoria Seychelles.
Her appointment comes at a pivotal moment for Rosewood Abu Dhabi as the hotel continues to elevate luxury experiences in the region. As a leader, Mamedova claims to be guided by the philosophy of empowering others, by creating an environment which fosters creativity to encourage bold ideas. She believes in a collaborative approach, where communication is transparent, purposeful, and innovative.
With her new role, Mamedova emphasises the importance of building strong relationships, learning from every experience, and taking strategic risks