Effective 1 February 2025, Farah Farooq will take up the role of Head of Communications for Middle East, North Africa and Türkiye (MENAT) at HSBC.
In this role, Farooq will lead the development and implementation of HSBC’s communications strategy across the MENAT region, leveraging the bank’s long-established history and presence in the region and the role it continues to play in supporting the world’s most ambitious economic transformation agendas undergoing in the Middle East.
A key focus of her new role will be to help position the MENAT region as a crucial driver of the bank’s internationalism, highlighting the region’s significance as a strategic economic, trading, and wea
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