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Shantelle Nagarajan
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Volkswagen Middle East signs two-year sponsorship of Al-Ittihad FC

Shantelle Nagarajan
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Volkswagen Middle East partners with Al-Ittihad FC as part of its 'We Drive Football' initiative to connect with football-loving communities.

Volkswagen Middle East signs two-year sponsorship of Al Ittihad FC facilitated by SAMACO Motors, its authorised dealer in KSA.

As part of its ‘We Drive Football’ initiative, Volkswagen Middle East has announced a partnership with Al-Ittihad Football Club in an effort to demonstrate the brand’s dedication to creating meaningful connections with the region’s football-loving communities.

Facilitated by Volkswagen’s authorised dealer SAMACO Motors, this two-year sponsorship follows a series of successful football sponsorships by Volkswagen and its local dealers in the region, including the UAE Pro League (Dubai), Amman Fo


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Tags:Al Ittihad FCLoay MashabiMatthias ZieglerMohammed RaffaSAMACO MotorssponsorVolkswagen Middle EastWe Drive Football
the authorShantelle Nagarajan
Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.
All posts byShantelle Nagarajan

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