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Footballco and Bundesliga International extend MEA partnership

The series, made in collaboration with Bundesliga International, will be distributed across Footballco’s channels, which reach in excess of 250 million fans a month across both regions.

Footballco and Bundesliga International extend Middle East and Africa partnership with docu-series on the impact of Middle Eastern players in the Bundesliga.

Bundesliga International has extended its content partnership with global media platform Footballco, working together to bring the biggest storylines from Germany’s top two divisions to fans throughout the MENA and Sub-Saharan Africa regions.

The series will be distributed across Footballco’s channels, which reach in excess of 250 million fans a month across both regions.

Footballco owns and operates a number of free-to-use properties, including Kooo


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Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.