As president of new IAA Saudi Chapter, Ahmed Al Sahhaf will address key industry priorities, such as empowering local talent, fostering cultural exchange, and promoting economic diversification.
MBC Media Solutions (MMS) CEO Ahmed Al Sahhaf has been appointed as President of the newly established Saudi Chapter of the International Advertising Association (IAA).
The creation of the chapter marks a significant development for the Kingdom’s advertising and creative industries, aligning with Saudi Arabia’s Vision 2030 agenda to foster economic diversification, innovation, and cultural exchange.
The IAA Saudi Chapte
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
