GroupM Saudi
GroupM, WPP’s media investment group, hosted its ‘NextM: Path to Prosperity’ event in Riyadh, gathering global thought leaders, local industry experts, and influential figures to explore the changing media landscape and discuss strategies for navigating growth in Saudi.
The event focused on equipping businesses in Saudi Arabia to adapt to the country’s transformed landscape caused by remarkable economic growth and increasingly complex consumer behaviours. Through panels, keynotes, and interviews, GroupM explored key critical areas that are expected to shape the media and marketing landscap
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