W Group Holding, has announced the acquisition of Adlive ME, a global programmatic platform, through its subsidiary, DXTA Technology.
The move will expand DXTA’s programmatic portfolio, integrating technologies designed to address challenges in the digital advertising landscape, such as cookieless environments and AI-driven campaign optimisation.
Habib Wehbi, Chairman and Group CEO of W Group Holding, said, “This acquisition is a pivotal step in shaping the future of media in the region. By integrating Adlive’s cutting-edge programmatic solutions into DXTA’s portfolio, we are expanding our technological capabilities and setting a new standard for innovation. W Group remains commit
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