BackLite Media CEO James Bicknell along with new Chief of Staff Henrietta Shakespeare.
BackLite Media has announced Henrietta Shakespeare as its new Chief of Staff, bringing more than 20 years of experience in the out-of-home (OOH) advertising industry to the role.
Shakespeare’s career spans senior positions at major OOH companies, including Clear Channel Outdoor, where she led regional expansion into MENA and built partnerships in Asia, and Viola Outdoor, where she played a key role in optimising assets and launching Abu Dhabi’s first digital OOH network. Her expertise lies in driving operational transforma
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