Luxury real estate brand Sobha Realty has promoted Ashish Parakh to the position of Chief Sales and Marketing Officer.
Parakh began his journey at Sobha Realty as a management trainee and has steadily risen through the ranks to the role of Chief Sales and Marketing Officer, leading a team of more than 700 professionals across key functions, including sales, marketing, channel relations, sales operations, and hospitality.
The appointment also highlights Sobha Realty’s brand belief in nurturing talent from within, empowering individuals who demonstrate grit, potential, and dedication to excellence. The principle is articulated by the brand’s founder, PNC Menon, as “building people before buildings.”
Menon said, “At Sobha, we believe in investing in people who exhibit determination and passion. It is our responsibility to provide them with the tools, guidance, and opportunities to grow into leaders who will shape the future of the industry.”
Reflecting on his journey with the brand, Parakh said, “Sobha Realty’s belief in my potential and their commitment to my growth have been pivotal in shaping my career. The trust and empowerment I’ve experienced here are unmatched and inspire me to deliver excellence every day.”
Sobha Realty’s approach to talent development emphasises identifying potential, fostering leadership through mentorship, and creating opportunities for individuals to take on meaningful responsibilities early in their careers.
As Sobha Realty expands its footprint regionally and globally, the brand has stated that it intends to remain steadfast in its commitment to nurturing talent and creating leaders from within.
