posted on Nov. 18, 2024 at 5:52 pmNov 25, 2024

Reiner Erlings joins Amp as Managing Director

posted on Nov. 18, 2024 at 5:52 pmNov 25, 2024

In his new role, Reiner Erlings will lead Amp’s further expansion into the Middle East and APAC regions.

Reiner Erlings, Managing Director at Amp

Amp, part of Landor Group, has announced the appointment of Reiner Erlings as Managing Director for the Middle East and APAC. In this role, Erlings will lead Amp’s further expansion into the regions, focusing on sonic branding solutions that meet the needs of both markets.

With more than 18 years of experience with sonic branding and composition in the Middle East, Erlings has worked with brands such as Emirates NBD, Saudia, Saudi National Bank and Shahid.

According to Amp, Erlings’s expertise will enable it to harness the rapid digital transformation in the Middle E

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the authorHiba Faisal

Hiba Faisal is a Junior Reporter at Campaign Middle East, part of Motivate Media Group. She handles coverage on influencer marketing and the luxury industry, and is also tasked with the brand’s social media presence. Alongside her daily reportage, she produces and edits video content for Campaign’s digital platforms — including Reels, interviews, and behind-the-scenes features. She specialises in capturing how brands build emotional connections with their audiences by prioritising relevance and authenticity through co-creation and storytelling.