FP7/DXB has won the launch brief for an as-yet- undisclosed new digital business in Saudi Arabia.
The agency won the brief following a multi-agency pitch in Dubai earlier in 2015 with the new digital start-up’s communications business integrated across FP7/DXB and its other network and sister agencies. These include FP7/KSA, media agency UM and public relations agency Weber Shandwick in Saudi Arabia.
The chief brand officer of the new venture is Ash Banerjee, former vice-president of brand development at du.
Sasan Saeidi, managing director of FP7 UAE, said: “We have had the pleasure and opportunity to partner with some great marketers that have genuinely created something the region h
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