Kantar BrandZ lists the most valuable brands in the UAE and Saudi Arabia.
The Kantar BrandZ Most Valuable Emirati and Saudi Brands report was released this week, revealing the top ten most valuable brands in the UAE and Saudi Arabia. The report also lists the top brands in the two Arab nations in terms of brand positioning and fastest-rising.
The report strives to provide an understanding of not just how big a company is in terms of physical assets or sales, but also the monetary worth of their brand’s influence and customer perception. The result is a dollar value assigned to brands based on their intangible va
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