Heinz celebrates Saudi National Day with limited edition brandless packaging.
Heinz is giving up its iconic ketchup label to honour Saudi Arabia’s National Day.
Launching on 19 September, this initiative was designed with the intent to allow people across the Kingdom to share their congratulatory messages in celebration of the occasion.
Heinz claims that this initiative was developed to express an irrational act of love to support customers in KSA.
“Going brandless as the number one ketchup brand in the region is our irrational act of love to join our Saudi consumers in celebrating the Kingdom with its rich culture, h
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