Gerety Awards reveals its winners for 2024

Gerety Awards, the awards judged by an all-female jury, has revealed its winners for 2024.

The awards awarded a total of 196 awards: seven Grand Prix, 24 Gold, 94 Silver, 71 Bronze.

From the region, MCN agencies picked up metals for two campaigns at the awards, Selfless Shelves and Mis[s]diagnosed for Organon.

Selfless Shelves for Arla Puck by FP7 McCann won a Bronze in the Work for Good Cut and Mis[s]diagnosed for Organon by MullenLowe MENA and McCann Health Middle East won a Bronze in the Health Cut.

Among the portfolio cut winners, Impact BBDO was once again named the UAE agency of the year at the Gerety Awards.

Of the 196 awards, Germany, USA, UK and France bagged the most amount of awards this year, while Jung von Matt Germany bagged the Global Agency of the Year 2024.

Among the awards, a total of seven Grands Prix were awarded to Canada, US, German, Japan and France-based agencies.

Two campaigns won from Germany, The 100th edition and The Square Meter. Both campaigns were also Grand Prix winners at the Cannes Lions festival earlier this year.

The Square Meter was created by HeimatTBWA\ Germany Berlin for HORNBACH and won in the Craft Cut and The 100th edition, created by Scholz & Friends Berlin for Frankfurter Allgemeine Zeitung, bagged two Grands Prix in the Craft Cut and Communication Cut.

While the viral French campaign, WoMen’s football for Orange by Marcel Paris won a Grand Prix in the Communication Cut.

On the Northern American front, FCB Canada and CreativeX – Meta US bagged two Grands Prix for Adidas’ Runner 321 and Whatsapp’s We Are Ayenda respectively in the Good and Entertainment Cut.

The last of the seven was won by Dentsu Inc. Japan for JR Group’s My Japan Railway in the Craft CUT.

The 2024 Gerety Awards were judged and awarded by 200 judges from 47 countries.