Edelman, the global communications firm, has announced the hire of Nidaa Lone as Head of Abu Dhabi to manage its regional headquarters.
In her role, Lone will lead and grow the agency’s biggest mandates, providing strategic counsel to clients with quality execution of communications programmes. She will also lead the operational charge and drive an inclusive and high-performing culture within the business.
Lone joins from Haleon, where she was Global Head of External Communications. Prior to Haleon, Lone spent 10 years with a global communications consultancy as Managing Director in London, providing communications counsel for some of the world’s largest businesses across a range of sectors, including financial services, pharmaceuticals and healthcare, natural resources, and consumer industries.
On the announcement of her new role, Lone said, “I’m so excited to be joining Edelman, a communications powerhouse with a stellar client roster and a truly collaborative culture.
I am honored to lead our team in Abu Dhabi, where the ambitious growth agenda of the Emirate opens up huge opportunities for impactful communications.”
Edelman remains the only international communications firm with its regional headquarters in Abu Dhabi. The agency said Lone’s appointment is a sign of its continued commitment to the Emirate since it opened its first office in the UAE in 2008.
Prior to Lone’s appointment, the firm’s country manager was Mazar Masud, who recently announced his departure to pursue a new role at M42, a global health-tech firm in Abu Dhabi.
“Continue the pursuit of excellence in everything you do,” he said, leaving a message behind for his old team.
Edelman is expected to announce further senior appointments shortly.
