Cheil Middle East & Africa has announced the appointment of James Tan as Creative Director. With more than 15 years of experience in integrated advertising, Tan worked with the agency’s creative success and secured both regional and international awards for the agency.
Tan has been promoted through the ranks of Cheil, having started off as senior copywriter in the agency and moving to associate creative director before being promoted to his new position.
Tan’s portfolio of work includes several campaigns created for numerous global brands.
“I’m thrilled to lead our creative efforts and continue pushing boundaries with our talented team,” said, Tan on his appointment as the creative director.
“Together, we are dedicated to delivering even more groundbreaking work that not only resonates with audiences but also drives positive change in our industry.
“Our focus remains on creating impactful campaigns that inspire and provoke thought, reinforcing Cheil MEA’s reputation as a leader in innovative advertising solutions.”
Earlier this year, Cheil Middle East & Africa also announced the appointment of Cressida Pickavance as its Director of Direct-to-Consumer Strategy.
Pickavance will lead the agency’s strategic initiatives and lead large cross-functional teams across various digital disciplines.
