Combining creativity with the ability to measure results is key in an industry struggling to keep up with the advances in technology, writes Alexander Rauser
Did you land here because you want to know what the future of digital is, how it will transform the world, and what is the next big thing in digital? Many great minds on the pages before and after have answered the question, but let me try and summarise the digital landscape in 2015 real quick and if you stay with me until the end you’ll find a golden nugget of digital for 2016. Promise.
Okay, let’s go.
BIG DATA
Big data was a buzzword on everyone’s mind in 2015. Companies of all sizes started to work with consultants to hoar
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