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The Spin: Mixed messaging runs wild

Every month, Campaign Middle East keeps receipts of the mishaps in the world of communications. Here's what we noticed in April.

The Spin

Spin Hamster

1. Accidental name dropping

When it comes to gamers, you have to be authentic, and speak their language. So it helps if you can get the name of the gaming consoles right.

It’s not that hard, as there are basically two: the Xbox and the PlayStation. But, as this ad shows, it’s harder than you think. Game over, guys.

2. April Fool’s feline

Fans of The Spin will know that we are fond of our furry friends. So imagine our delight when RAK Tourism launched a new ad for the launch of its cat airline (Furline).

It may have been an April Fool’s Day prank but the video is hilarious, and definitely worth a watch, unless you are a dog.

3. Keeping up with China

The world is fast-paced these days, and that means news coverage has to be as well. As events unfold quickly, news outlets must update viewers and readers as quickly as possible.


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This is typically the case with natural disasters. But we didn’t expect the world of tariffs to be so fast-paced. No sooner had China lifted a tariff on Australian wine, it quickly dropped it, according to the Sydney Morning Herald’s online edition.

We didn’t check back in later to see if they’d been lifted again. It sounds like hard work to us.

4. Rain rain, go away

After the torrential rain that caused huge disruptions across the UAE, we have all been keeping a closer eye on the weather, for fear of another downpour.

This weather forecast for the week following was surprisingly accurate, and completely useless. Thanks for telling us there will be ‘weather this week’. We can all relax now.

5.  Budget grammar

A lot of people have been jetting off recently, making the most of the Eid break. At European budget airline RyanAir, it makes things as cheap as possible.

After all, it is the pioneer of no-frills flying. As it scraps reclining seats, toilets and other in-flight comforts, it looks like the humble apostrophe is its latest victim of cost-cutting. Yes it should read The Bar’s Open.

6. Forklift day

And finally, back to April Fool’s Day prank stories. We loved the Emirates airline branded residences and the RAK cat airline, and spotted them straight away on April 1. But we weren’t sure about the weighted fork and coffee cup from GymNation.

Next time we suggest sending out the press release on April 1st, not four days before! They called it a ‘pre-teaser campaign’. That’s a new one for us.