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Sir Martin Sorrell to headline Saudi Athar festival speaker lineup

Taking place on November 5-6 at the Crowne Plaza Riyadh RDC Hotel & Convention, the event offers insightful sessions, top-tier networking opportunities, and an impressive lineup of industry experts.

Sir Martin Sorrell photographed in his S4 Capital offices at St James St, London, UK / Photographer: © Vicki Couchman

Athar – Saudi Festival of Creativity, the Kingdom’s first and largest gathering of the creative marketing industry, has revealed that Sir Martin Sorrell, WPP plc founder and the founder and executive chairman at S4 Capital, will be the first headline speaker and will share his knowledge and insights into emerging trends and insights at the festival.

The two-day festival, now open for registration, is poised to generate over 100 hours of innovative content delving into effective strategies, advance


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