4Sale, Kuwait’s largest online classifieds platform, has announced the appointment of Fadila El Badry as its new Chief Marketing Officer.
El Badry has previously led star-studded marketing campaigns at Vodafone Egypt, featuring the likes of Liverpool FC star Mohamed Salah and Egyptian singer and actor Amr Diab, in addition to leading the launches of Vodafone Egypt’s segmented communication platforms.
In her new role, El Badry aims to cement 4Sale’s market-leading position in Kuwait, using strategic campaigns to heighten brand awareness and reinforce the classified platform’s brand positioning and customer engagement.
On her appointment, she said, “I am delighted to join 4Sale a
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