The GenX Media, a modern-age ad tech agency in Dubai, has appointed Ravi Dutt as its co-founder.
In his role as a co-founder, Dutt will be responsible for crafting innovative, data-driven solutions to drive growth and strengthen the company’s presence globally.
“The GenX Media was driven by a profound understanding of the fragmented media landscape and the rapidly evolving digital habits of Gen Z,” said Dutt.
Dutt joined the agency to fill the gap in the market for brand gamification strategies in the region.
“Throughout my career, I’ve observed significant gaps in effective strategies for emerging platforms like Roblox, Discord, Zepeto, and Fortnite,” he said.
“These platforms represe
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