Mash-up, memes and millennials are just about Tumblr in a nutshell – and there are millions of them. As the parent invasion of traditional social networks continues, the microblogging site has seen itself catapulted into the cosmos of cool for teenagers and 20-somethings who would prefer to see GIFs rather than embarrassing family gaffes.
As Tumblr keeps a running tally of its usership – 121 billion posts and 258.4 million blogs at the time of going to print – the site’s enormous popularity is all too clear. Therefore it is no surprise to see brands wanting to jump once again onto the (micro) blogging bandwagon. But surely a site that counts Minecraft, men wi
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