Impact & Echo BBDO in Kuwait has won the press grand prix at the Cresta Awards in New York.
The agency picked up the award for its ‘Confusing’ campaign for Alghanim Motors/Honda. The same work also won gold in outdoor at Cannes in June.
Its sister agency, Impact BBDO Dubai, was the only other regional agency to win at the awards, landing two silvers and four bronzes. Four of the wins were for UN Women’s ‘Give Mom Back Her Name’.
Nancy Ross, president of Cresta International Advertising Awards, said Impact BBDO Dubai, Forsman & Bodenfors Gothenburg, and Publicis Conseil Paris were the most awarded agencies, with six awards apiece.
“These wins, along with wins for sister agen
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