Tailwind, a Think Digital Group company, has announced its exclusive regional sales channel partnership with Integral Ad Science (IAS), a global media measurement and optimisation platform.
The exclusive partnership is active within the Middle East and North Africa region. The partnership will also help further expand IAS’s global footprint.
Through the partnership, Tailwind will provide local customer support to agencies and advertisers using IAS.
IAS provides actionable data to drive results for the world’s largest advertisers, publishers, and media platforms.
The software aims to provide comprehensive data to ensure ads are seen by real people in safe and suitable en
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