From L to R: Ahmad Haidar, Managing Director, dentsu KSA Olaf Borutz, Vice President of Commercial Development, DSI MENA Echo Li, Chief Commercial Officer, DSI Global Charlie Wylie, Managing Director, DSI EMEA
Dentsu has launched dentsu Sports International (DSI) in the region.
With a strategic focus on enhancing sports marketing and analytics services, the establishment of DSI in the MENA region marks a significant milestone in its commitment to servicing clients in this growing market.
DSI MENA will be headquartered in Riyadh, Saudi Arabia, with additional offices in the UAE.
It will include core busines
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