Campaign’s PR Faces to Watch 2024 – Shreya Pradeep, Account Executive, Cheil MEA

Campaign’s PR Faces to Watch 2024 – Shreya Pradeep, Account Executive, Cheil MEA

Age: 24

Nominated by Adeline Chew, Head of Brand Experiences:
Shreya isn’t just a rising star; she’s a force to be reckoned with in advertising. Don’t be fooled by her title – her dedication and relentless work ethic have produced consistently stellar work. She possesses the talent and drive to be a frontrunner, and her contributions are already undeniable.

 

Beyond exceptional skills, Shreya is a team player cherished by colleagues and clients. Her infectious positivity and collaborative spirit elevate every project. In a short time, she’s become a rock star for both the team and our clients.

 

Career highlights

As a media and communications graduate, she has delved deeply into the industry within just two years. Beginning as an intern at TBWA and McCann, she handled clients such as Nissan and OnStar, gaining extensive insights across various aspects of the field. At Liquid Retail, she gained practical experience with BTL campaigns for Nivea, overseeing launch programs and shopper toolkits. Presently at Cheil, she oversees social deliverables for Energizer. Furthermore, she also manages influencer collaborations for Samsung projects, enhancing visibility for in-store brand activations.

 

Guiding principles

Finds utmost satisfaction in successfully fulfilling my commitments, whether in her professional or personal endeavors. She consistently dedicates her effort and potential to any commitments she undertakes, which has pushed her towards continuous improvement and growth.

 

Side hustle

Doesn’t stick to one particular side hustle as exploring various activities throughout the day instead of committing to just one, is a more preferred choice.  On weekends, you’ll often find her in her car, while on weekdays, she tends to spend more time relaxing in bed.

 

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