Riyadh Air and Saudi Tourism Authority (STA) have joined forces to leverage their strengths in marketing and advertising to promote Saudi Arabia as a premier tourist destination.
The partnership will focus on several key areas including joint marketing activities, sponsorship opportunities, key roadshows and international events, collaboration in loyalty programmes, engaging in the tourism accelerator programme and more.
The joined marketing activities include promotion of Saudi Arabia, as well as any upcoming destinations, with a coordinated strategy aimed at attracting and educating global travellers.
Riyadh Air aims to boost Saudi Arabia’s non-oil GDP by USD 20 billion, there
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