Jumierah has unveiled its new brand identity, which its says marks a key milestone in its growth strategy to double the size of the portfolio by 2030.
The new visual identity is the first stage in a journey of brand evolution designed to inspire a new perspective of luxury for discerning travellers.
Thomas Meier, Chief Operating Officer and Interim Chief Executive Officer at Jumeirah, said: “Today we look to the future of our brand and business with the same pioneering spirit and a robust strategy that will enable the next stage of sustainable growth for Jumeirah.”
As part of its accelerated growth strategy, Jumeirah recently announced new properties including Jumeirah Red Sea in Sa
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