Campaign’s Digital Faces to Watch 2024 – Maria Aouad, Senior Media Executive, Spark Foundry UAE
Age: 26
Nominated by Sarah Eid, Associate Business Director:
Maria is a rising star in the media industry and one to watch in 2024. She is a super dedicated zillennial with a sharp and hard-working spirit who has successfully led many innovative campaigns. Her “can do” attitude makes her a joy to work with; no project is too big or too small for her. Maria is a true team player and always fuels positive discussions with respective teams. I believe she has a very bright future ahead of her as she has the right skills and personality for it and highly deserves this nomination
Career highlights
I began my media career as a fresh grad in 2020, joining Publicis Groupe in Beirut.
Working on diverse accounts like Najjar, Diageo, and MAF taught me to adapt to various needs and planning requirements.
Transitioning to the UAE three years ago marked a significant milestone. It led me to the fast-paced realm of FMCG with Mondelez, where innovation in media and data is paramount. Leading numerous innovative campaigns, I’ve cherished the chance to learn and grow alongside my team, always striving to find innovative solutions that make a meaningful impact.
Guiding principles
My guiding principle centers on curiosity, optimism, and perspective, believing every challenge holds a solution. Embracing work-life balance and valuing good leadership, I navigate life with seeking growth, and keeping a positive mindset in every endeavor.
Side hustle
Right now, my side hustle is all about me! I’m diving into self-discovery, boosting my mental and physical health, and exploring new horizons through travel and embracing life’s adventures. After all, the best investment is in oneself, right?
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