Campaign’s Digital Faces to Watch 2024 – Jharna Parwani, Senior Influencer Marketing & PR Executive, By Niggi Marketing Management

Campaign’s Digital Faces to Watch 2024 – Jharna Parwani, Senior Influencer Marketing & PR Executive, By Niggi Marketing Management

Age: 26

Nominated by Hind Bitouche, Marketing Director, Swiss Image:
Jharna’s leadership contributions are genuinely valued, and it’s been a pleasure watching her grow and excel in her current role. Jharna’s talent and dedication are truly inspiring. Her hard work and determination will undoubtedly lead to success, and I am confident she will shine in anything she endeavours to do.

Career highlights

Rooted in unwavering dedication, Jharna is a passionate communications executive who has been with By Niggi for over two years and spearheaded over 90 campaigns, working with industry giants such as Sephora Middle East, Unilever brands and more. Jharna epitomizes a can-do mindset, showcasing a firm commitment and respect towards her job and clients. Her iconic work with Sephora has gotten two campaigns shortlisted in the MEPRA 2023 awards.  Her journey is destined for greatness, propelled by her strategic prowess, boundless creativity, and relentless dedication to learning.

Guiding principles

Always accepting new challenges and having integrity are the keys to growth. These factors have played a pivotal role in how someone with zero PR experience is now the lead on all the PR accounts within the agency. I find it exhilarating to turn obstacles into opportunities.

Side hustle

Being in the digital space and having a profound love for Tiktok as a platform, I have a Tiktok page @jharnaparwani, where I create fun content during my free time.  I love creating engaging content that radiates joy and positivity, which acts like a refreshing escape for me.

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