Or what makes a strategist great? Here are the key traits; ones that I remind myself about, every day, too.
1. Is a truth hunter. The Truth Hurts. The Truth Rights. The Truth Defends. The Truth Mends. The Truth Reminds. The Truth Surprises. The Truth Destroys. The Truth Endears. The Truth Screams. The Truth Liberates. The Truth is Revolutionary. And “In times of universal deceit, telling the truth is a revolutionary act.” Thus spake George Orwell. Strategists are the ones who tell the truth about the people, or culture, or the brand, or the product in the brief. In an increasingly superficial and fairly repetitive land of briefs, revelatory truths are revolutionary!
2. Loves being an
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