Etihad Airways has called a review of its global media planning and buying account.
The Abu Dhabi-based airline is consolidating its media business, with the new brief to not only cover that of Etihad, but also its partner airlines, including Alitalia, airberlin and Air Serbia.
Shane O’Hare, Etihad Airways’ senior vice president of marketing, confirmed the review and said: “We have put a tender out for the media planning and buying for the major Etihad Airways Partner airlines. Major global media agency groups are involved. The appointment of a world class global media planning partner is expected to be announced by the end of May.”
MediaCom, which is participating in the review,
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