Credits: Viola
OOH media company Viola Outdoor, part of Viola Communications, has announced the first pan-Emirate bridge banner network.
The network comes to life after the media company was awarded a contract from the Dubai Road and Transport Authority (RTA).
The media company already has a strong existing presence in the UAE capital.
According to Viola, “Each bridge banner is strategically designed and positioned to ensure maximum frequency, reach, and impact at key intersections on and around the heart of Dubai’s Sheikh Zayed Road.”
The network aims to provide brands with a better return on marketing investment.
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