Yesterday, the country witnessed its most dramatic rainfall in 75 years. As the storm collapsed roads, forced flights into holding, and washed away buses, it also dominated the online conversation. The climate was at the very centre of the nation’s thoughts.
And it got me thinking… climate change communications is a mess. It’s preachy, contradictory, and often abused for marketing glory.
Thanks to social media, it’s cooler to be publicly angry about the climate than to be silently doing something about it.
The influencers sprouting sustainability practices on behalf of brands are the same influencers jet-setting around the world for clout.
The creatives of the world would happ
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Tags:The Romans
