TV viewing seems to have declined among UAE residents, according to YouGov’s latest media report.
The report found that UAE residents are spending fewer hours watching TV but that on demand streaming remains constant.
‘The 2024 Media morph’ report explores the shifts in media habits of UAE residents over the last few years.
A higher proportion of UAE residents spent less than 10 hours per week on live TV viewership in 2023 compared to 54 per in 2021 and 70 per cent in 2023.
Watching TV via a video on demand streaming service saw a slight increase from 84 per cent in 2022 to 86 per cent in 2023.
Rise of the VOD platforms
All platforms have experienced increased usage in the last two years, but Ama
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