Media.Monks and Qiddiya will take the stage to share the launch of Qiddiya, the entertainment, sports, and culture brand in Saudi Arabia at Dubai Lynx this year.
With a new brand positioning, Qiddiya has created a new approach to defining how a city is built to provide unique experiences for KSA residents and international visitors.
Qiddiya City’s social media approach lies at the heart of its launch strategy, tailoring content to educate and unpack the brand philosophy.
During the session, Qiddiya’s Senior Marketing Manager Laila al Omran, and Media.Monks’ Head of Social Media MEA, Mitch Williams will present the strategy, hurdles, and achievements encountered during th
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