According to a study by Ogilvy, the Middle East and North Africa region have embraced Business-to-Business (B2B) influencer marketing faster than global markets, and there is vast potential to tap this channel for impactful stakeholder engagement.
This study on B2B Influencer Marketing, which covered 550 senior decision-makers across 11 global markets, including Saudi Arabia and the United Arab Emirates, represented diverse business sectors including retail, FMCG, legal, construction, technology and others.
What is B2B Influencer Marketing?
B2B influencers comprise subject matter experts, influential individuals and industry leaders who create content that has a positive impact on the brand
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