MBC Media Solutions (MMS), the commercial arm of MBC Group, hosted an event in Riyadh to reveal the group’s Ramadan line-up and sponsorship opportunities.
The event showcased the entire Ramadan line-up across TV, Shahid, and radio, which includes originals, sequels, comedies, dramas, talk shows and entertainment.
Ahmed Al Sahhaf, CEO of MMS, highlighted in his opening speech how MBC’s Arabic content, across all platforms, enables brands to reach millions from all over MENA and Saudi Arabia through MMS’s solutions.
“We continuously diversify our offerings to empower brands to successfully leverage this content to best connect with their audiences, unlocking invaluable opportun
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