Merkle, dentsu’s technology-enabled customer experience management company, has appointed Sameer Poonja as Head of Experience and Platforms.
In his new position, Poonja will lead the experience platform capability for Merkle, with a focus on helping clients create omnichannel content-driven experiences.
His responsibilities include delivering high-quality, integrated experiences and championing the principles of headless content and digital asset management to deliver customised experiences.
He will lead the delivery of these outcomes by connecting the dots across Merkle’s pillars of analytics, data, CX, UX creative, and performance marketing.
Poonja’s career highlights inc
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
