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Emaar debuts new lifestyle brand

Emaar Hospitality Group has launched its own lifestyle gym brand, VEO.

Set to launch in April, the brand act as a community space for people passionate about wellness and fitness, operating across Emaar’s iconic properties.

According to Emaar, the brand also aims to branch out to other locations.

VEO promises to be the premier destination for elevating wellness and fostering a sense of belonging, transcending the experience of a standard gym.

The gym brand will feature a community-centric model, personalised fitness programmes and strategic locations.

VEO will initially open in The Lakes, The Meadows and Souk Manzil at Downtown Dubai, which are a series of Emaar’s communi


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