MCN has appointed Lara Arbid as CEO of Initiative MENAT and Magna Global MENAT, following Bassem Massoud’s departure after 15 successful years with the network.
Arbid joined MCN Riyadh in 2014 and was the first female General Manager of a media agency in Saudi Arabia, leading Magna KSA for several years before moving to Dubai and leading as Regional Managing Director at Initiative & Magna.
Ghassan Harfouche, Group CEO of MCN, said: “Given her solid background, passion, drive and deep expertise, I’m confident that Lara will thrive in her new role,”
“I am passionate about our people, product and partners, and I really look forward to delivering success in 2024 and beyond.�
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