BBC Studios, the commercial arm of the BBC, today launched a new BBC.com.
The new digital website is designed with the aim to make it easier for global audiences outside of the UK to discover and navigate “the best of the BBC’s global journalism and storytelling”, according to the company.
The new BBC.com will feature more coverage in areas such as global news, business, innovation, and sustainability.
The website has also seen a design change to add audience-focused navigation, new editorial franchises and sections, and to bring different BBC content together.
Additionally, new ad tech enhancements maximise measurable audience engagement opportunities for advertisers.
The launch is
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