Within the dynamic landscape of Saudi Arabia’s logistics industry, one brand stands out as a National Logistics Champion, striving to connect the nation to the world.
SAL (Saudi Logistics Services), is determined to deliver world-class logistics solutions, fuel sustainable growth, and leave an indelible mark on nation’s development.
In their campaign titled ‘Delivering Impact,’ SAL has redefined the perception of logistics.
Rising from Obscurity
Emerging from the colossal Saudia Group back in 2019, SAL faced significant challenges at its birth, primarily due to its lack of brand awareness.
The nature of their work as a B2B & B2G logistics company meant they operated behind the scenes,
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