PRCA MENA has released its ‘Value in PR’ report during its Digital Awards and Conference 2023 in Riyadh.
The report offers a comprehensive study of the PR landscape in the region and is a resource for professionals in the industry, revealing the evolving role, significance, and financial trends of PR in the region.
It states professionals in the region recognise PR as a strategic tool for managing an organisation’s image and navigating crisis situations.
Particularly, 36 percent of respondents emphasise reputation-building, while 31 percent prioritise crisis management.
The study highlights the nature of PR, including both proactive reputation building and reactive
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