Jonathan Durden, ex co-founder of PHD, has joined advertising agency 3RockAR as non-executive partner.
Bringing his expertise and connections in the UK ad market, Durden will work on connecting 3RockAR with agencies and new clients, starting with the shop’s UK presence.
A self-proclaimed “everything reality partner”, 3RockAR’s mission is to give brands innovative methods of communication, including the use of 3D billboards, immersive digital out of home, and “magic mirror” experiences where viewers see themselves in an AR ad.
Durden has joined the agency as he believes its technology has the power to “cut through the white noise” and deliver memorable experiences.
Referencing dec
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
